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Let’s face it. Posting on LinkedIn feels cringe.
But if you’re new, don’t worry. I’ve practically mastered the art of embracing it.
Back in the pre-TikTok era, anyone posting videos looked weird or “cringe.” But guess what? Those consistency champions turned out to be creative goldmines.
Recently I’ve been thinking to myself , “Dammit, if I had danced and acted strange, I’d be TikTok famous by now!”
Here are some stats on posting consistency:
- Brands posting 1 to 4 times daily see up to 45% higher reach than sporadic posters
- Creators with 4 to 6 posts per week average a 3.3% engagement rate
- Business pages that post weekly get twice the engagement and over five times more followers than those who post monthly
Now imagine LinkedIn as the next TikTok but with resumes instead of dance-offs. Sure, it can feel like a CEO flex-fest, but remember Bob from work? The office goofball? On LinkedIn, he suddenly starts posting like he’s launching a startup.
Why You’ve Gotta Crush the Cringe
1. Expand Your Network and Reputation
When you post, people discover you. Me? You might now label me “brilliant.” (You’re welcome.)
2. Signal to Recruiters
Active profiles stand out. Many recruiting tools filter candidates by “last LinkedIn post.” Dormant equals ghosted.
3. Connect with Fellow Creators and Partners
Since I started posting, I’ve met so many cool people. Collabs, chats, opportunities. All because I swallowed the cringe pill.
🎯 LinkedIn Posting Guide
1. Frequency
Aim for 2 to 5 posts per week for solid consistency without burning out
Pro move: 1 post daily if you can maintain quality. If you post more than once a day, space them at least 7 hours apart
2. Timing
Best days: Tuesday, Wednesday, Thursday
Best times: 10 AM to 12 PM, but early birds (7 to 9 AM) or lunch scrolls (12 to 1 PM) often win
3. Content Types
- Carousels = 278% more engagement than video
- Text plus 1 to 2 images = strong performance
- Videos get shared 20 times more than other formats
- Live streams bring in 7 times more engagement than pre-recorded posts
4. Humor Boosts Performance
Funny content on LinkedIn earns 65% more engagement and 42% higher lead-gen results
5. Hashtags and Engagement Timing
Use 3 to 5 relevant hashtags per post
Stick around after posting. LinkedIn watches engagement in the first 90 minutes
Reply quickly. Ideally, within an hour. That early traction matters
TL;DR Cheat Sheet
| Aspect | Pro Tip |
|---|---|
| Post Often | 2 to 5 times per week. Daily if you can maintain quality |
| Timing | Tuesday to Thursday. Try 10 AM to 12 PM or experiment with early/lunch slots |
| Content Mix | Carousels, text plus images, videos, live streams. Variety wins |
| Spice It Up | Humor boosts engagement. Use it wisely 😉 |
| Hashtags | 3 to 5 per post. No spammy overkill |
| Be There | Engage within 90 minutes. Reply within an hour for best results |
Bottom Line:
Start posting today. Conquer the cringe. Boost your visibility and connect with new people even if David from accounting thinks you’re goofy now.
Get over yourself, and in the end, the posts will be forgotten. Life is too short to try to be mysterious and low-key when, in reality, sometimes people couldn’t care less about you
